Coinbase’s Base App Rebrand Sends a Little-Known Token Soaring 440% Amid SocialFi Boom

Coinbase’s rebrand of its Wallet into the Base App has kicked off a SocialFi surge, sending Zora's (ZORA) activity into overdrive and leading to a massive rally for its token. Zora, which lets users mint tradable tokens tied to individual social posts, saw a dramatic rise in use following the app’s July 16 rebrand. The … Read more

Elon Musk May Land in Trouble With Twitter Rebrand; Meta, Microsoft Have Intellectual Property Rights of ‘X’

Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter. X is so widely used and cited in trademarks that it is a candidate for legal challenges – and the company formerly known as Twitter could face its … Read more