Microsoft Said to Step Up Search for Chinese Gaming Hits to Emulate Sony’s Success With Genshin Impact

Microsoft is stocking up on Chinese video game content to emulate Sony Group’s success with “Genshin Impact”, sources said, solidifying China’s transition from a land only of players to a hub of blockbuster developers. The US software giant and Japan’s vanguard of technology have for some years been offering big money to small developers to … Read more

Spider-Man: No Way Home Success, Gaming Boom Help Sony Lift Annual Profit Outlook

Sony upgraded its full-year net profit forecast on Wednesday, buoyed by the success of its latest Spider-Man movie and strong results in the gaming sector despite the global chip shortage. It comes as the Japanese tech giant battles for gaming supremacy with US rival Microsoft after its blockbuster acquisition of Activision. Sony already logged a … Read more

Microsoft Said to Step Up Search for Chinese Gaming Hits to Emulate Sony’s Success With Genshin Impact

Microsoft is stocking up on Chinese video game content to emulate Sony Group’s success with “Genshin Impact”, sources said, solidifying China’s transition from a land only of players to a hub of blockbuster developers. The US software giant and Japan’s vanguard of technology have for some years been offering big money to small developers to … Read more

HBO’s the Last of Us Series Success Drove the Video Game’s Sales, Sony Interactive Entertainment CEO Jim Ryan Says

Sony said on Wednesday that the success of hit drama The Last Of Us from television network HBO is boosting sales of the game series upon which it is based, in a stand-out case of the group repurposing its popular franchises. “We could see very, very clearly that every time an episode of that show … Read more